Putting Business Character into a Design

Straight talking b2b chaps over at this local wine firm had been established some time but needed to revisit their branding as it didn’t really represent the firm well.

Wine is an industry where people have been successful talking about peppery notes in plummy voices, but SWW are more plain-spoken and focused on good business relationships and competitive prices.

The logo is designed to reflect SWW’s business focus, now it isn’t without a touch of class, but it doesn’t try to be something it’s not; just like SWW.