Overall the goal is to maintain the MMH brand image at a level consistent with current and future performance.
With an audience of healthcare providers and Clinical Commissioning Groups and practice staff this medical site needed very specific appeal. These demographics are all time starved and benefit from a well laid out, readily consumable, top view of the brand and their products. Accessible across all devices due to responsive design and culminates in a clear call to action of contact.
Presentation is strong but clean, and given the technical app development nature of the product basis, is also inspired by the cutting edge FinTech sector.
We also needed to make clear the strong set of accreditations, awards and certifications enjoyed by the client. We also employed the occasional touch of animation to make development progress of the various platforms clear and engaging.