These fitness entrepreneurs came to me at the early concept phase.
We designed and built an exclusive membership website replete with expert nutrition advice and high intensity fitness coaching videos.
It was a fantastic experience to be involved with the formative brand building and product development that comes at that stage.
The team came up with many great ideas and launching the site was as much about deciding what we couldn’t bring to the table at the first launch phase as designing what we could.
As of this post the website is going through a test phase with beta users and development is ongoing as part of year long road-map.