Press

Responsive web design: a 2016 retrospective

Anthropomorphic mobile friendly responsive web design

This year saw something of a sea change with clients asking us about responsive web design.

True, responsive design has been best practice for some years now. However, in years past it was us making the case for more flexible, mobile and tablet friendly websites to clients. This year, it has noticably been on most clients wish list when they approach us.

The notion and value of mobile friendly web destinations has clearly penetrated corporate consciousness. That said it has often been up to us to bring attention to non-desktop use during development. Why the discrepency? In my experience businesses know they should have it, but don’t truly empathise with these users. Business owners typically still conceive and request layout in a very fixed, desktop orientated way.