Consistent Brand Across Different Websites

Blueprint approached me with a water safety website that needed rescue and a marine training site that needed a design refresh.

The two websites have different focuses and so I took two different approaches. They are both responsive websites (they work on mobiles well too!) with attention paid to Search Engine Optimisation (SEO), however,  because of their different focus they differ stylistically.

The training site is direct and simple with clear calls to action so users short on time can get straight to the content they need:

The safety site is similar as we need to remain on brand, but it establishes authority with safety conscious clients through being more reserved and verbose: